About the Authors PDF Print E-mail

Robert J. Holdford

President and CEO
Wealth Management, Inc.

Securities and Financial Planning
offered through LPL Financial
Member FINRA/SIPC

Rob Holdford is an author, wealth advisor, life coach and public speaker. In the financial services industry Rob has practiced within the discipline of comprehensive financial planning, concentrating on retirement planning, estate planning, and tax reduction strategies for over 21 years. More than two decades ago Rob decided the best way to grow his financial planning practice was through public speaking, which started his long career of teaching workshops and seminars to educate, help, and inform the public. Rob has also been an instructor for the University Of Arkansas Adult Division Of Continuing Education, Pulaski Technical College, and has taught financial courses all over central Arkansas. Rob holds securities qualifications including Series 7, 63, and 65. Rob has been developing and applying his LIFEonomics™ Wealth Management System to help change lives over most of his career.

Outside of the financial services industry, Rob is an advisor to the board of directors of the Learning Disabilities Association of Arkansas and is in the process of establishing his own charitable organization called The LIFEonomics Foundation that will be partially funded from revenue for this book. In 2002 The Sarano Kelly Coaching Organization honored Rob’s personal development work by making him only the second person ever to win their most coveted award, Player of the Year. After training under Kelly he went on to “life coach” hundreds of individuals for Sarano Kelly’s “The Game – Win Your Life In 90 Days” not only in the United States, but eight other countries helping people to make huge breakthroughs in their business and personal lives. He enjoys playing in a local rock band, whitewater paddling, travel, and snow skiing.

Brad Isroff, WMS

Executive Vice President
Wealth Management, Inc.

LPL Registered Principal
Securities and Financial Planning
offered through LPL Financial
Member FINRA/SIPC

Brad is a 1985 Graduate of Miami University of Ohio with 15 years of experience working for Fortune 500 companies as well as five years in the financial services sector. Brad has obtained his Wealth Management Specialist designation from Kaplan University of Iowa, and has been an instructor for Pulaski Technical College. He is the LPL registered principal at Wealth Management, Inc. of Little Rock, Brad holds security qualifications Series 7, 66, and 24.

Outside of the financial services industry Brad is an ambassador with the Greater Little Rock Regional Chamber of Commerce. He enjoys playing in a local rock band, travel, snow skiing and is an avid Arkansas Razorback sports fan.


Robert Holdford and Brad Isroff are registered representatives of, and and Securities and Financial Planning are offered through LPL Financial Member FINRA/SIPC.

About Wealth Management, Inc.

As independent Wealth Advisors, we are committed to offering our clients fair, objective and customized financial strategies. We work for our clients—not for a large investment firm. Our mission is to help our clients create, enjoy, and protect multi-generational wealth free of worry and regret.